How to optimize accounting costs

Putting the Customer at the Helm - Richard Owen
By The Official Net Promoter Blog Site
Public company accounting standards make it difficult to optimize for growth as they reward profits. Short term profits may not be good for long term success. To illustrate this point he describes two examples from the financial
Net Promoter Conference Europe 2008 - http://netpromoter.typepad.com/conference_europe_2008/